WHEN: October 19^th 2011 – from 9.00 am to 1.30 pm

WHERE: Sala Alessi – Palazzo Marino, Piazza della Scala, 2, 20121, Municipality of Milan

WHAT: CULTURE|FUTURES - Design, Fashion, Food and Innovation in the newly born Ecological Age

In occasion of the 5^th edition of Ragnarock Nordic Festival, Ragnarock Association, together with the Danish Cultural Institute and with the support of Milan Municipality, organizes a conference in order to face the challenge towards the development of design, fashion, food and, in general, innovation in a more sustainable way.

MAIN THEMES:

• the importance of addressing changes in attitudes and life styles; with focus in how cultural industries and institutions could foster these changes toward the new environmental challenges;
• how public and private institutions can implement internal processes that lead a more sustainable economic advantage and create new situations and creative processes;
• discuss and compare the experiences from the Nordic Countries and Italy on sustainability to increase knowledge and the interest in sectorial and interdisciplinary cooperation;
• the promotion of the best practices brought by Nordic Countries to spread the combination of environment (sustainability, innovation and culture) around the world.

Ragnarock aims to promote Milan as a benchmark in design, innovation and sustainability in preparation for the major challenges of EXPO 2015.

To partecipate write to: conferenza@ragnarock.eu

PROGRAM:

8.30 Sustainable welcome breakfast with coffee, tea, fruit juices, biscuits will be served to all guests. Both food and materials used to eat follow the biological and sustainable pricncipals!!!

9:00  Registration

9:15  Welcome and introduction. Conference’s and Culture Futures’s goals

 Moderator: Federico Scaramucci

• Pierfrancesco Maran – Mayor of the Mobility, the Environment and the Green Committee of the City of Milan.
• Ayfer Baykal – Mayor of Environment and Technical Administration of the City of Copenhagen (tbc)

Introductory remarks

• Matteo Fornara - Director of the European Commission office in Milan
• Finn Andersen – General Secretary of the Danish Cultural Institute
• Marco Germinario – President of Ragnarock Association
• Filippo Bernocchi – Vice-President of the ANCI (National Association of Italian Municipalities)

10:15 Future, Design and Innovation for a Better Quality of Life

 Moderator: Michele Capuani, Academic Director of IED Group

• Susanne Søndahl Wolff – Business Development Officer and PR management, Danish Design Center
• Anne Dorthe Josiassen – Manager of Policy Analysis at FORA (research and analysis unit under the Danish Enterprise and Construction Authority)
• Arturo Dell’Acqua Bellavitis – Director of La Triennale di Milano Design Museum, academic dean of the Design school and professor of Industrial Design at Politecnico di Milano (tbc)
• Francesco Paolo Zurlo – Vice director of the Industrial Design, Arts, Communication and Fashion Department (INDACO) and associate professor at Politecnico di Milano
• Jonas Eder-Hansen – Development Director at Danish Fashion Institute and at NICE (Nordic Initiative Clean & Ethical)

11:15 Sustainable Food

 Moderator (tbc)

• Carlo Petrini – Founder of Slow Food (tbc)
• Kasper Sewerin Fogh Hansen – Director of Food Organization of Denmark, non-profit association created to promote Danish and Nordic food

11:45 Green Growth and Cultural Change

Cultural barriers and opportunities to business innovation

How to make sustainability culturally attractive

Impact of new solutions on culture      

Moderator: Stefano Pogutz, Director of the Master Green Management, Energy and CSR (Università L. Bocconi)

• Cristina Tajani – Mayor of the Work, Economic Development, Universities and Research Committee of the City of Milan
• Alessandro Gargani – Vice Secretary General of ANCI (National Association of the Italian municipalities)
• Director of CLASS  – Industry specialized in the production of sustainable and innovative textile items (tbc)
• Director of Novozymes – Global leader in the application of enzymatic solutions for processing textiles (tbc)
• Finn Mortensen – Director of the Climate Consortium of Denmark (Klimakonsortiet)
• Max Mutti – Ceo Envac Italia, leader in the production of facilities for the waste disposal

To partecipate write to: conferenza@ragnarock.eu

More info on: https://www.facebook.com/event.php?eid=196372997100196